Top 3 Animation Styles For Your Explainer Video For Business

Did you know that using video on your landing pages can increase conversion rates by as much as 80%?

Videos keep customers on your page longer, giving your marketing message more time to sink in. Thing is, not all videos are created equal.

Let me put it this way. A marketing video is like the type of clothes you wear. You can’t wear the same outfit to go to a rock concert, a job interview, and your cousin’s wedding, right?

Likewise, animated explainer video comes in all sorts of styles, each tailored to different audiences. Let’s take a look at some of the most popular:

A ”Screencast Video” is a simple and low-budget type of video that showcases how
your product or service works. They’re more about education than branding, but these work well for prospects who like to try before they buy.

”Cartoon Style” videos are all about storytelling. You company is the hero who saves the day by solving your customer’s problem. They’re usually pretty funny and are great for humanizing your brand and building trust. The characters represent your various brand personas, so it’s important to know the gender, age and interests of your target market. If you’re targeting end-users, small businesses or start-ups, cartoon style videos are a great choice for explainer videos

”Whiteboard Animation” is a super engaging technique because the content is created in front of the viewer’s eyes. These videos are great for explaining complex information in a straightforward way and ideal if you’re marketing IT solutions or computer softwareon  facebook

”Motion Graphics” offer an elegant and engaging style for businesses with a more serious profile like financial institutions. You can even add some 3D animation to make the video more impressive!

Now you have a better idea of what kind of video could work for your landing page to convert like crazy. As for what to wear to your next pitch? Sorry, we can’t help you there.

Ah my aching tooth

Dr Wahba Lutz DentistThis is just my way of thanking Dr Daneil Wahba from St Lutz Dental for being a life saver :)

Last night while playing baseball with my son, the ball hit me smack in the gob and i ended up chipping my front tooth.. and man did it hurt like  a bitch.

It was 8pm and was in real bad pain, and i called up Dr.Wahba and unlike most doctors who would tell me to 2 asprins and call him in the morning, he was kind enough to open the clinic specially for me and performed an emergency procedure.

This guys not just a professional but a really nice guy! and if you are looking for a lutz dentist make sure to look up Dr.Wahba

Killer Explainer Video Reviewed

Having set up a new site, I had been searching the web since a few weeks for a studio that could create an explainer video for my site that would be both entertaining and at the same time make people more interested in my service.

Most of the studios were quite frankly out of my budget. Some even asked for $8000 for one minute and I was like dude are you for real, that’s more than what I earn in a month.

Long story short I came across this site called Killer Explainer Video and I ended up hiring them after seeing their work. They charged me a modest $400/minute and my final video ended up being around 90 seconds. The other company that came a close second was videojane who quoted me $596 for a minute.

This is how the final video turned out


In addition to motion graphics which was what I opted for, they also have other animation styles like whiteboard, 2d character animation and kinetic typography.

For those people looking for a corporate video, they also have live actors with a green screen option which means that you can have any image or video footage as the background, kinda like a hollywood movie.

For those people who are on a tight budget they have video templates which are very modestly priced. All you need to do is provide them with the text and images you want replaced in the template and they’ll create your video within 24 hours.

My custom video took about 3 weeks, but it was well worth both the time and the money spent. has a wide range of voice talent as well and they do multilingual voice overs for their videos as well.

I was told that in addition to US English voice overs, they also do other English accents like Australian, British and New Zealand ( or new zealandish? 😉 )

They also have native accent neutral talent that does voice overs in French, German and Spanish.

My opinion, a two thumbs up for this small, extremely professional studio that saved me a lot of money